描述

营销计量课程将为学生提供一种衡量和跟踪营销绩效的方法. The course has three primary objectives: Learn and understand key marketing metrics; Employ Microsoft Excel to analyze a firm's marketing performance through marketing metrics; Use the resulting analysis to make optimal marketing decisions.

授课时间:3小时.00 实验时间:0总学时:3小时.00